Plans for e-commerce stores, agencies and affiliate marketers. Pick yours, then add the Merchant Centers and countries you need.
For online stores that want the most out of their Google Shopping ads
€199instead of €199+ VAT / month
You save €240 a year
One-time setup: €399 + VAT
Book a demoMost popular
For marketing agencies that want to boost their brand when running Google Shopping
€749instead of €749+ VAT / month
You save €1,200 a year
One-time setup: €599 + VAT
Book a demoFor marketers who want to run CSS Shopping ads through affiliate marketing
€1,099instead of €1,099+ VAT / month
You save €1,200 a year
One-time setup: €949 + VAT
Book a demoAn extra 10% off if you use our Product Feed Management Platform as a brand, or if you're a partner agency.
CSS Partner status: a Google badge and a place in Google's official Partner Directory. Custom homepage: you give us the HTML, CSS and JS, and we implement it while guiding you through the requirements. On demand items have variable costs, depending on the number of products and similar variables. The setup fee is paid only once.
Without a CSS, Google Shopping Europe is estimated to keep about 20% of every CPC bid. With your own CSS, your full bid counts and your brand shows on every Shopping ad.
Pick a plan and add what you need. The total uses the prices above.
Agency, monthly plan
€1,423+ VAT
per month
One-time setup fee€599 + VAT
Not in this estimate: On demand items (CSS Partner Status, custom homepage landing page) and the extra 10% discount.
Takes under a minute to request
We handle the CSS requirements for you, from the price comparison site to the application to Google.
Takes under a minute to request
A sample of the four setup steps: a form with the company name and the CSS name YourBrand, a price comparison site on yourbrand.com with search, filters and sorting, the CSS application sent to Google, and a Google Shopping ad whose label changes from “By Google” to “By YourBrand”.
Can't find your answer? Ask us during the demo.
The base price is what you pay each month to use the service. Each plan includes a fixed number of Merchant Centers: 1 on Brand, 30 on Agency and 50 on Affiliate Marketers. Every plan also includes 1 country.
Each Merchant Center above the number in your plan is paid extra, at €19 + VAT a month on every plan.
Each extra country where you have clients needs extra setup and is charged accordingly: €119 + VAT a month on Brand, €299 on Agency and €399 on Affiliate Marketers. 1 country is included in each plan.
Yes. Yearly plans cost less per month than monthly ones: €179 instead of €199 on Brand, €649 instead of €749 on Agency and €999 instead of €1,099 on Affiliate Marketers. You also get an extra 10% discount if you use our Product Feed Management Platform as a Brand, or if you are a Partner Agency.
It's an initial fixed fee, paid only once: €399 + VAT on Brand, €599 on Agency and €949 on Affiliate Marketers.
On demand and pay-per-request items have variable costs, depending on the number of products and other similar variables. Two items are on demand: CSS Partner Status, on the Agency plan, and the custom homepage landing page, on every plan.
It gets you a Google badge and a place in Google's official Partner Directory. It's available on demand with the Agency plan.
Yes. You can give us the HTML, CSS and JS for the homepage, and we'll implement it as you ask while guiding you to respect the requirements. It's available on demand on every plan.
The Google CSS program is currently active in 21 European countries, and the ProductXL White Label CSS solution works in all of them: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Great Britain, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden and Switzerland.
Collecting your details usually takes about 10 to 15 minutes. After we submit your CSS application, Google typically sets up your CSS account within a week or two. Then we configure your CSS and onboard you.
Yes, you can use free listings when using a CSS.
Yes. The Google CSS program works regardless of bidding strategy, campaign setup or account settings. With a CSS, the effective cost per click (CPC) for Google Shopping ads can rise by up to 25% in every setup, and the CSS provider's name shows at the bottom of the Shopping ads.
Leave your details and we'll contact you to schedule a demo.
Prefer to talk now? Call our Bucharest team at +40 767 46 1111
We'll contact you to schedule the demo.
Become a Google CSS Partner yourself and show your own brand on Shopping ads.
Label products by sales, ROAS and clicks, and bid differently on each group.
Bid on the profit each product makes, not only on its revenue.
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CSS application