Sonvia headphonesSample product
€100 in sales from €25 of adsLooks good
Sales€100
Product cost−€46
Discounts and other costs−€10
Ads−€25
Costs your ads don't countYou keep€19
Earns €19POAS 1.76
Profit on Ad Spend (POAS)
Bid on profit, not on revenue
ProductXL calculates POAS for every product and campaign, and sends it to Google Ads and Meta Ads.
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- Margins and discounts
- Costs counted per order
- Break-even at POAS 1
Sample products. Both products bring €100 in sales for €25 of ads, so the ads report the same result. Sonvia headphones: product cost €46, discounts and other costs €10, ads €25, so you keep €19 (POAS 1.76). Smartwatch, 44 mm: product cost €70, discounts and other costs €12, ads €25, so you lose €7 (POAS 0.72).
After product cost, discounts and other costs, the headphones keep €19 and the smartwatch loses €7. POAS shows this for every product.
A high ROAS can still lose money. Revenue leaves out margins, discounts and costs, so budget drifts to high-priced products that earn little. POAS shows the profit each ad brings back, for every product and campaign.
One break-even point for every product
With ROAS, every margin needs its own target. A product with a 25% margin breaks even at ROAS 4, one with a 50% margin at ROAS 2. With POAS, every product breaks even at 1.
Revenue first
- Break-even moves with each margin
- Based on average margins
- Shows revenue, not profit
Break-even, sample products
- Gaming laptop12%
- ROAS 8.33
- Smartwatch22%
- ROAS 4.55
- Phone case70%
- ROAS 1.43
Profit first
- Break-even is always 1
- Based on the profit of each order
- Full transparency on what each ad earns
Break-even, sample products
- Gaming laptop12%
- POAS 1.00
- Smartwatch22%
- POAS 1.00
- Phone case70%
- POAS 1.00
Break-even calculator
ExampleBreak-even ROAS4.00
Break-even POAS1.00at any margin
At a 25% margin, each €1 of ad spend needs €4.00 in revenue to break even.
Profit after margins, discounts and costs
POAS counts what revenue leaves out. Costs are calculated when each order is placed, so a changing cost of goods is not a problem.
Kestro sneakers1 × €89.00€89.00
Lumea face serum1 × €29.00€29.00
Discount code SPRING12 used on this order
- Revenue€118.00
- Product cost−€58.00
- Discount code−€12.00
- Other costs−€9.00
- Gross profit€39.00
- Ad spend−€20.00
- Net profit€19.00
ROAS5.90118 ÷ 20
POAS1.9539 ÷ 20
POAS inside your ad accounts
ProductXL brings POAS into Google Ads and Meta Ads, where you bid. You see the profit of every campaign next to its cost, with your data in one place.
- POAS, gross profit and net profit as columns
- Profit-based bidding and campaign optimization
- All your critical data in one place
| Campaign | Cost | ROAS | POAS - Gross Profit | POAS - Net Profit | POAS |
|---|---|---|---|---|---|
| Shopping · HeadphonesLower ROAS, most profit | 640.00 | 3.90 | 1,190.00 | 550.00 | 1.86 |
 Performance Max · SmartwatchesHighest ROAS, loses money | 980.00 | 5.20 | 720.00 | −260.00 | 0.73 |
| Shopping · Sneakers | 450.00 | 3.40 | 770.00 | 320.00 | 1.71 |
 Performance Max · Backpacks | 520.00 | 4.60 | 430.00 | −90.00 | 0.83 |
| Campaign | Amount spent | ROAS | POAS - GrossProfit/ | Gross Profit | Net Profit |
|---|---|---|---|---|---|
| Catalog sales · HeadphonesLower ROAS, most profit | 410.00 | 4.10 | 2.05 | 840.00 | 430.00 |
| Catalog sales · SmartwatchesHighest ROAS, loses money | 560.00 | 5.60 | 0.68 | 380.00 | −180.00 |
| Retargeting · Sneakers | 290.00 | 4.80 | 2.41 | 700.00 | 410.00 |
The highest ROAS loses money, while a lower ROAS earns the most. Sample figures.
See which products are profitable
Track the profit of each product and ad campaign, find what generates the most profit and adjust your marketing focus to match.
- Sonvia headphones+€980
- Kestro sneakers+€730
- Lumea face serum+€410
Ceramic mug+€160
Glass kettle+€70
Sunglasses−€60- Trailmo backpack−€90
- Smartwatch, 44 mm−€440
3 of 8 products lose money, −€590 in total.
From ad spend to profit-based bidding
Connect your data
Import your product data and link your Google Ads and Meta Ads accounts.
ProductXL calculates POAS
Costs are counted when each order is placed, so every product and campaign shows its real profit.
Bid on profit
Use POAS in Google Ads and Meta Ads to put your budget where it pays back.
Book a demo
Takes under a minute to request
What online stores and agencies say
“Moving to POAS gave us a much clearer picture of profitability. We can better understand which products generate profit, make smarter pricing decisions, and identify unnecessary costs that would otherwise go unnoticed.”
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“Looking only at ROAS doesn’t tell you the whole story. ProductXL gives us a way to look at advertising through profitability, helping us understand which products are actually worth promoting.”
AlinAntonia Bijoux -
“The biggest advantage is being able to see which products deserve more advertising investment. Instead of focusing only on sales, we can make smarter decisions based on product performance and profitability.”
Flavius -
“What matters is knowing where your business can grow profitably, not just seeing impressive numbers in a dashboard. Having product-level profitability data helps us understand where advertising investment makes financial sense.”
Răzvan -
“What I appreciate most is that ProductXL goes beyond showing numbers in a dashboard. It helps us understand product performance and identify opportunities to improve our advertising efficiency.”
Marina -
“What makes ProductXL valuable is the combination of product data and business performance. It helps us look beyond individual campaigns and understand where the real opportunities for growth are.”
Laura -
“Analyzing performance across thousands of products used to require hours of manual work. ProductXL helps us quickly identify top performers, spot products wasting budget, and make more informed advertising decisions.”
SorinClickBrainiacs -
“ProductXL helped us identify our most in-demand and profitable products while simplifying catalog management. Instead of getting lost in product data, we can focus on the products and decisions that matter most to our business.”
VladBMAN.ro -
“ProductXL eliminated much of the manual work involved in analyzing our product catalog. We can identify high-performing products faster, make better use of our advertising budget, and rely on responsive support whenever we need it.”
AdrianSoundHouse -
“ProductXL brings structure to the way we manage and analyze our products. Having better visibility into performance helps us make more consistent decisions and focus on sustainable, profitable growth.”
Ionuț -
“ProductXL makes product feed segmentation incredibly flexible. We use it across multiple online stores, adapting our strategies to each client’s catalog and advertising needs without rebuilding everything from scratch.”
GeorgeEvoMarketing Agency -
“Managing Google and Meta Shopping catalogs is significantly easier with ProductXL. The intuitive interface, smart search features, and platform integrations help us spend less time on repetitive setup and more time optimizing campaigns.”
OrenTerramin Mesh Marketing -
“ProductXL has changed how we manage product feeds and optimize PPC campaigns. From AI-generated product content to smarter feed management, it gives us practical tools to improve efficiency and keep advertising costs under control.”
CristianDigitaly Inc. -
“What impressed us most about ProductXL is its flexibility. We can customize the platform around our catalog and business requirements instead of having to adapt our processes to the limitations of a tool.”
AlexOaleSiTigai.ro -
“Having the right tools makes a real difference when managing eCommerce growth. Better access to product data and a more structured optimization process help us make decisions with greater confidence.”
AlexandruStart IT Soft -
“ProductXL makes managing product data much easier. The platform brings important information together, simplifies repetitive tasks, and gives us more time to focus on growing the business.”
Mihai -
“Managing a product catalog involves a lot of small decisions. ProductXL makes the process easier by giving us better control over product information, segmentation, and optimization across advertising channels.”
Florentina -
“A very practical solution for managing product feeds. Being able to organize, segment, and optimize product data in one place makes everyday work much more efficient.”
Alin -
“ProductXL simplifies complex product management tasks and makes it easier to work with large catalogs. A useful platform for businesses that want more control over their product data.”
Constantin
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Join the stores and agencies above
Questions about profit on ad spend
Can't find your answer? Ask us during the demo.
ROAS typically measures revenue generated per dollar spent on advertising, while POAS measures the actual profit made from the advertising spend.
POAS provides a more accurate reflection of profitability as it considers factors like margins, fixed costs, and other expenses, which ROAS based on revenue does not account for.
Product XL provides tools to easily integrate profit data into marketing channels like Google Ads and Facebook Ads, allowing for more precise profit-based bidding and campaign optimization.
ROAS can lead to allocating budget to high-priced but low-profit products, potential losses on certain orders, and difficulties in adapting to changing product catalogs and order mixes.
POAS allows for more transparent and effective advertising strategies by focusing on profitability rather than just revenue, enabling better allocation of the advertising budget.
Yes, POAS takes into account various factors like product promotions and discount codes, helping businesses to make more informed decisions about their promotional strategies.
This tactic involves setting a ROAS target based on the highest break-even point in the product catalog, ensuring no loss on individual orders but potentially limiting order volume for lower break-even products.
Having profit data in these platforms enables more efficient profit bidding and smarter allocation of ad spend, leading to potential savings and increased revenue.
POAS provides full transparency and simplicity in understanding advertising performance, ensuring that time and budget are dedicated to the most profitable ads, ultimately enhancing the bottom line.
See how ProductXL tracks profit on ad spend
Leave your details and we'll contact you to schedule a demo.
- We contact youWe'll get in touch to agree a time that suits you.
- We show you the platformPOAS by product and campaign, inside Google Ads and Meta Ads.
- You choose a planPlans depend on how many products you import.
Prefer to talk now? Call our Bucharest team at +40 767 46 1111
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