Price Monitor & Comparison
See competitor prices and stock next to yours, product by product.
Bid more on what sells, less on what doesn't
ProductXL sorts every product in your feed by its sales, ROAS and clicks, and labels it for your campaigns.
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Works in any country, language and currency
- Shopify and any store platform
- Google, Meta, TikTok
- Rules you define
Animated example with sample products: ProductXL reads each product's sales, ROAS and clicks, gives it a segment label such as Heroes, Sidekicks, Villains or Zombies, and groups it so your campaigns can bid by label.
Some products bring in the sales, some get clicks and never sell, and some are never even seen. ProductXL shows you which is which, for every product, so your budget goes where it pays back.
Four segments, four ways to bid
Label products by their own results, like Heroes, Sidekicks, Villains and Zombies, or build the segments your store needs.
Heroes
Products with sales and a positive return on what you spend.
- Example rule
- Sales of
5+and ROAS at or above your target - Label in your feed
custom_label_2: heroes
| Product | Clicks | Sales | ROAS |
|---|---|---|---|
 Wireless headphones | 412 | 38 | 6.4 |
 Leather sneakers | 356 | 24 | 5.1 |
 Face serum, 30 ml | 290 | 31 | 7.2 |
 Portable speaker | 318 | 17 | 4.6 |
Sidekicks
Products that don't have enough sales yet.
- Example rule
- Sales between
1and4, ROAS below your target - Label in your feed
custom_label_2: sidekicks
| Product | Clicks | Sales | ROAS |
|---|---|---|---|
 Glass electric kettle | 148 | 3 | 2.1 |
 Ceramic mug | 96 | 2 | 1.8 |
 Smartwatch, 44 mm | 220 | 4 | 3.2 |
 Cotton hoodie | 174 | 3 | 2.6 |
Villains
Products that get clicks but not sales, so they cost more in ads than they bring back. Removing them from your campaigns moves the budget to products that bring revenue.
- Example rule
- More than
300clicks and ROAS under1 - Label in your feed
custom_label_2: villains
| Product | Clicks | Sales | ROAS |
|---|---|---|---|
 Desk lamp | 534 | 1 | 0.4 |
 Leather backpack | 468 | 2 | 0.7 |
 Polarized sunglasses | 389 | 1 | 0.6 |
 Oxford shirt | 421 | 2 | 0.8 |
Zombies
Products that get no clicks or impressions at all. They sit in your feed and nobody sees them.
- Example rule
0clicks and0impressions- Label in your feed
custom_label_2: zombies
| Product | Clicks | Sales | ROAS |
|---|---|---|---|
 Wool beanie | 0 | 0 | n/a |
 Non-stick frying pan | 0 | 0 | n/a |
 Eau de parfum, 100 ml | 0 | 0 | n/a |
 Polo shirt | 0 | 0 | n/a |
Your own segments
Create your own labels from product attributes such as price, season, special offers, ROAS or bounce rate, or anything else you can think of.
- High profit margin and high stock
- Sizes in stock from a popular brand
- Products to boost
Bring in the numbers your feed is missing
Import your products from Shopify or any other store platform, then add results from your ad accounts and analytics. Every product carries its own numbers, ready to segment and target.
Product feed
Shop info
ERP
Google AdsGA4
Meta Ads
Merchant CenterAny other source
Wireless headphones sample
id10482
price129.00
clicks412
sales38
roas6.4
custom_label_2heroes
Labels your campaigns can bid on
Each segment is written into your feed as a custom label. In Google Ads, Meta or any marketplace, you split products by label and bid differently on each group.
Label by anything in your data
Price, season, special offers, ROAS, bounce rate or any field you import.
- custom_label_0
- summer
- custom_label_1
- 20-50 EUR
- custom_label_2
- heroes
- custom_label_3
- on sale
Works where you advertise
Google- Meta
TikTok
Pinterest
Amazon
Plus any marketplace or price comparison site.
One catalog, every channel
Send your products to every channel from one catalog, and use advanced rules to adjust every feed to that channel's requirements.
- Export in the format each channel asks for
- Send to Google, Meta or any marketplace channel
- Enrich titles and fields with rules at export
From product feed to segmented campaigns
Connect your feed and accounts
Import products from Shopify or any other store platform and link Google Ads, Merchant Center, GA4 or Meta Ads.
Choose your segments
Label products as Heroes, Sidekicks, Villains or Zombies, or write your own rules.
Export labeled feeds
Every channel gets a feed with your segments as custom labels, ready to bid on.
Book a demo
Takes under a minute to request
What agencies and online stores say
-
“ProductXL makes product feed segmentation incredibly flexible. We use it across multiple online stores, adapting our strategies to each client’s catalog and advertising needs without rebuilding everything from scratch.”
GeorgeEvoMarketing Agency -
“Having feed management, product segmentation, and performance insights in one platform makes a real difference. It simplifies our workflow and helps us spend less time working with spreadsheets.”
AlexandruStart IT Soft -
“Managing a product catalog involves a lot of small decisions. ProductXL makes the process easier by giving us better control over product information, segmentation, and optimization across advertising channels.”
Florentina -
“A very practical solution for managing product feeds. Being able to organize, segment, and optimize product data in one place makes everyday work much more efficient.”
Alin -
“What impressed us most about ProductXL is its flexibility. We can customize the platform around our catalog and business requirements instead of having to adapt our processes to the limitations of a tool.”
AlexOaleSiTigai.ro -
“Managing Google and Meta Shopping catalogs is significantly easier with ProductXL. The intuitive interface, smart search features, and platform integrations help us spend less time on repetitive setup and more time optimizing campaigns.”
OrenTerramin Mesh Marketing -
“Analyzing performance across thousands of products used to require hours of manual work. ProductXL helps us quickly identify top performers, spot products wasting budget, and make more informed advertising decisions.”
SorinClickBrainiacs -
“ProductXL helped us identify our most in-demand and profitable products while simplifying catalog management. Instead of getting lost in product data, we can focus on the products and decisions that matter most to our business.”
VladBMAN.ro -
“ProductXL eliminated much of the manual work involved in analyzing our product catalog. We can identify high-performing products faster, make better use of our advertising budget, and rely on responsive support whenever we need it.”
AdrianSoundHouse -
“Moving to POAS gave us a much clearer picture of profitability. We can better understand which products generate profit, make smarter pricing decisions, and identify unnecessary costs that would otherwise go unnoticed.”
Andreas & MonicaStarShinerS.ro -
“ProductXL has changed how we manage product feeds and optimize PPC campaigns. From AI-generated product content to smarter feed management, it gives us practical tools to improve efficiency and keep advertising costs under control.”
CristianDigitaly Inc. -
“The biggest advantage is being able to see which products deserve more advertising investment. Instead of focusing only on sales, we can make smarter decisions based on product performance and profitability.”
Flavius -
“What matters is knowing where your business can grow profitably, not just seeing impressive numbers in a dashboard. Having product-level profitability data helps us understand where advertising investment makes financial sense.”
Răzvan -
“Growing revenue is important, but understanding what that growth costs is just as important. Looking at product performance through profitability helps us prioritize the right opportunities instead of relying only on ROAS.”
AlinAntonia Bijoux -
“In a challenging market, understanding your products and making informed decisions becomes essential. Better visibility into performance and costs helps us identify opportunities while being more careful with our advertising investment.”
Laura -
“ProductXL brings structure to the way we manage and analyze our products. Having better visibility into performance helps us make more consistent decisions and focus on sustainable, profitable growth.”
Ionuț -
“What I appreciate most is that ProductXL goes beyond showing numbers in a dashboard. It helps us understand product performance and identify opportunities to improve our advertising efficiency.”
Marina -
“ProductXL makes managing product data much easier. The platform brings important information together, simplifies repetitive tasks, and gives us more time to focus on growing the business.”
Mihai -
“ProductXL simplifies complex product management tasks and makes it easier to work with large catalogs. A useful platform for businesses that want more control over their product data.”
Constantin
Book a demo
Join the stores and agencies above
Questions about product segmentation
Can't find your answer? Ask us during the demo.
It allows users to create tags based on product attributes for more refined bidding strategies, improving campaign effectiveness and ROI.
It identifies and removes products that generate clicks but no sales, optimizing the advertising budget by focusing on profitable items.
By importing data from sources like your store platform, Facebook Ads, and Google Ads, it enriches product data, aiding in precise targeting and informed decisions.
They enable tailored product data exports for various channels, using advanced rules for feed optimization, crucial for effective marketing across platforms.
Automated feed configuration aligns product feeds with channel requirements, improving listing performance and visibility, leading to potential sales increases.
This feature conducts automated checks to identify and fix listing errors, ensuring high-quality, error-free product feeds.
It connects with various digital marketplaces and ad platforms, broadening product reach and potentially increasing sales.
It focuses advertising on in-stock products, reducing wasted expenditure on unavailable items.
It provides a centralized platform with feed templates for easy feed creation and updates, saving time and resources.
They provide detailed product performance data across channels, aiding in informed decision-making and strategy refinement.
See how ProductXL segments a catalog
Leave your details and we'll contact you to schedule a demo.
- We contact youWe'll get in touch to agree a time that suits you.
- We show you the platformSegmentation, custom labels and feed exports.
- You choose a planPlans depend on how many products you import.
Prefer to talk now? Call our Bucharest team at +40 767 46 1111
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We'll contact you to schedule the demo.
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